Why the Premier League needs to change the way it promotes wedding planning

Posted On October 30, 2021

Italia Football Italian 1/1/2017 08:09:21 The Premier League must consider the growing number of people choosing to wed, a survey has revealed.

The survey by the Institute for Family and Culture (IFCC) of the Italian football federation (Ficci) found that the number of couples who are planning a wedding or similar event in the league has risen to around 50 per cent.

“The fact that more people are planning weddings in Italy now is a clear indicator that people want to have them,” IFCC president Luigi De Cianfrano said.

“People want to get married in the traditional way, the traditional Italian way, which is a family wedding.”

There were 746,000 weddings in the first half of 2017, up by more than 30 per cent from the same period last year, according to the IFCC survey.

In the same time, the number who have had a non-traditional wedding has decreased from 1,974 to 1,868.

De Cianflrano hopes the changes the league makes will be able to reverse the trend.

“We can’t stop them, but we can help them,” he said.

“We want to encourage more people to have a traditional wedding.”

While some of the survey respondents expressed an interest in attending a traditional Italian wedding, most thought that it would be a bad idea to go to one, the IFCCC said.

It’s a message that has also been received by couples, who are not planning to go on a honeymoon or an overseas wedding.

The IFCC study also showed that some of those who want to go ahead with a traditional event were not particularly interested in finding a traditional venue, with 40 per cent of those surveyed preferring to stay at home, the organisation said.

The study also found that a majority of respondents who were married at the same wedding ceremony thought that they would not want to change their minds after the ceremony, as they would be the same person after.

“It’s important that people who want a wedding stay married, but don’t want to marry in Italy,” De Ciellaro said.

“If you want to do it, go ahead, if you don’t, don’t do it.”

The IFCCC’s findings come a month after the country was hit by a series of devastating earthquakes, including the magnitude 7.8 earthquake in April 2017 that killed more than 100,000 people.